Product Passport
A persistent digital home for product identity, origin, batch, journey and documentation.
TRACE Product Intelligence
One product. One Product Passport. Multiple ways to discover it.
TRACE brings product identity, traceability, sustainability, experience and — where appropriate — commerce into one digital ecosystem.
ONE PRODUCT — ONE TRACE PRODUCT PASSPORT
The core stays stable. The experience changes by need.
TRACE is not a QR Code. The QR is the entry point to an organised digital environment around the product.
Traceability
Structured product and batch journeys from origin to distribution.
Sustainability & Carbon
Carbon and sustainability information with source, period and methodology where available.
Experience
Storytelling, media, origin stories, visits and dynamic content.
Commerce
Buy Direct, e-shop, offers, bookings and CTAs where appropriate.
Export / Buyer
Product information and documents for importers, distributors and buyers.
The QR is the door. It is not the product.
A product can open directly to its Product Passport or first to an Experience page. Entry mode depends on package and purpose.
BY INDUSTRY
The same TRACE. Different commercial and operational logic.
01
Wineries
Product Passport, Experience, Commercial, Direct and a separate Wine Compliance mode.
02Hospitality
TRACE Hospitality Experience with Owned, Partner/OTA and Guest QR profiles.
03Industry
Product data, technical information, supply chain, carbon and B2B actions.
04Exports & Buyers
Multilingual information, documentation, importer access and B2B enquiry.
05Retail & Distribution
Supplier/product information, private-label traceability and enterprise workflows.
06Food & Producers
Identity, origin, traceability, sustainability, story and commerce where it fits.
MULTIPLE ENTRY MODES
Product → Stable TRACE Identity → QR Entry → Appropriate Experience
PRODUCT PASSPORT
QR→Passport
Direct access to the organised product information.
EXPERIENCE / COMMERCIAL
QR→Experience→Passport
Story, content and commercial actions, with the Passport always available as a distinct core.
COMPLIANCE
Dedicated Entry→Neutral Environment
A regulatory environment kept separate from marketing and direct commerce.