Product Passport only
Bottle QR opens the TRACE Product Passport directly.
TRACE for Wine
From Product Passport to a complete wine experience
A winery can start with a Product Passport and add storytelling, marketing, export and direct-commerce layers.
TRACE LAYERS
Built in layers. Activated by need.
Experience
QR opens the wine story; a dedicated Product Passport card links to product data.
Commercial
Campaigns, offers, events, winery visits and commercial CTAs.
Full / Direct
E-shop / Buy Direct and analytics where permitted and configured.
Wine E-Label
Dedicated neutral entry for ingredients & nutrition when provided electronically.
Exports
Languages, buyer/importer information, documentation and B2B actions.
Marketing QR ≠ Electronic Wine E-Label
The Experience page may be commercial. A dedicated electronic ingredients & nutrition environment remains neutral when used for mandatory information.
WINERY ENTRY MODES
Two different needs. Two clear roles.
PRODUCT PASSPORT ONLYQR→TRACE Product Passport
The QR opens product information directly.
EXPERIENCE / COMMERCIALQR→Experience→Product Passport
The Passport appears as a dedicated premium card inside the experience.
ELECTRONIC WINE LABELIngredients & Nutrition QR→Neutral e-label
Dedicated regulatory entry when mandatory information is provided electronically.