Passport Direct
QR → TRACE Product Passport.
Entry Modes
The right QR for the right purpose
Not every QR needs to do the same job. TRACE separates destinations so the user experience stays clear and manageable.
TRACE LAYERS
Built in layers. Activated by need.
Experience
QR → Experience → Product Passport.
Commercial
Experience plus campaigns, offers and CTAs.
Direct
Experience plus owned sales or booking channels where appropriate.
Wine E-Label
Dedicated neutral entry for ingredients and nutrition when supplied electronically.
Hospitality Profiles
Direct, Partner/OTA and Guest profiles.
Stable QR routing
The printed token can stay stable while the backend manages the permitted destination.